The Garland Club 花荟 is a new loyalty and CRM program designed by HLC Group, best-in-class in Guiyang and nearby regions.
With a Chinese tagline「繁花似锦，精彩荟聚」which is inspired from the world of flowers embraced as garland, the club is aimed to bring an unprecedented benefits and experience to its registered members who visit D.Place, Garland Square and GY International Boulevard.
The logo design is based on the letterform of a lowercase “g” whereas its ear is ingeniously transformed by combining the radical (部首 : 艸) of Chinese character “花” (Flower) with a floral motif. Six white converging stripes around the bowl and loop of the glyph epitomize a broad spectrum of VIP members - (1) Convallaria, (2) Silver Lily, (3) Gold Rose, (4) Diamond Peony, (5) Platinum Tulip and (6) Garland Kids.
Platinum Tulip Card and Diamond Peony Card
Gold Rose Card, Silver Lily Card and Convallaria Card
Garland Kids Card