Category: Websites

//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.
//// SharpMotion :: Portfolio - The German National Tourist Board

The German National Tourist Board

Social Media Campaign Minisite

ABOUT

The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities.

As part of its global campaign on the ‘Holidays in the heart of nature in Germany’ theme, the German National Tourist Board is focusing its international marketing activities in 2016 on facts relating to nature tourism.

PROJECT AIM

Central to the sales and marketing activities are the 130-plus protected national landscapes in Germany – 16 national parks, 15 UNESCO biosphere reserves and 104 nature parks. The sub-themes of ‘Surprises in Nature’ and ‘Nature’s Pleasures’ reveal lesser-known sides to and destinations in Germany, and provide tips and background stories.

The campaign was designed to boost fan growth and drive traffic by leveraging the influence of social media. With Facebook as a strong communication platform, we utilized the channel to reach our target audience and successfully delivered the engaging content in our quiz game minisite that drew the attention of our audience. In order to reach as much target audience as possible, participants would also be encouraged to share the campaign to their friends with rewards.

DESIGN THEME

The overall art direction of the minisite aimed at presenting a more vital and trendy image, with lucid and concise layout of flat graphic as well as horizontal parallax animation, a natural and vibrant tone of voice was created.

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//// SharpMotion :: Portfolio - Butterfly Hospitality Group

Butterfly Hospitality Group

Website Design

ABOUT

At Butterfly Hospitality Group (BHG), their mission is to be always improving and creating a range of products that encourage their guests to participate in different cultures & experiences. BHG stand at the forefront of innovation and creativity within the hospitality sector striving for growth and longevity.

Distinguished by its hospitality and service, highly accessible locations and welcoming character and design, BHG’s remarkable financial performance is a true testament to its competitive edge. They develop, tailor, and manage boutique hotels, building on multiple strengths to expand their project management and hotel operation business.

www.butterflyhospitalitygroup.com

"Silver Winner - Hotel and Lodging Website” in "2019 W3 Awards"

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//// SharpMotion :: Portfolio - mS9 DNA Test

mS9 DNA Test

Minisite & Collateral Design

ABOUT

The mS9 DNA Colorectal Cancer Screening Test is intended for detecting the presence of methylated Septin 9 (mS9) DNA in the cancer patient blood, which is associated with cancerous cells of colon cancer present within the body. There is an increased level of methylated Septin 9 DNA and cells circulating in the blood of cancer patients compared to healthy controls and this can be used as a useful biomarker for colon cancer detection.

The test was designed to specifically detect the mS9 DNA in blood plasma and serves as an early warning indicator that further confirmation with colonoscopy will be necessary. Screening means examining individual without symptoms in order to detect disease or find individual at increased risk of disease.

MINISITE DESIGN

www.acecgtdiagnostic.com/mS9

"Silver Winner - Health Care Services" in "2015 W3 Awards"





COLLATERAL DESIGN

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//// SharpMotion :: Portfolio - Acecgt NutriGene

Acecgt NutriGene

Corporate Visual Identity

ABOUT

From the lab to the dining table - Nutritional Genomics is recognized as a major breakthrough in the nutritional sciences. Nutrigenetics is a branch of nutritional genomics which aims to identify genetic susceptibility to diseases and genetic variation in the effects of nutrient intake on the genome.

Acecgt NutriGene (ANG) is established for investigating individual genetic differences that can affect the way individual responses to diet and nutrients. This exciting new frontier offers tremendous promise through a proactive approach, by making recommendation on personalizing the diet and lifestyle factors based on your own genetic profile.

We've been invited to create a full set of corporate visual identity for this brand new biotechnology company.

LOGO DESIGN CONCEPT

The shape of the logo is basically formed by the letters - "A", "N" and "G". The "A" & "N" are combined and modified as the form of strand of human DNA helix, whereas the metaphor of "identifying genetic issue regarding nutrient intake" is visually expressed by the intersection of the curve of "G" with the diagonal stroke of "N". The orange stripe implies the identified substance that affecting the genome.

VISUAL IDENTITY

COLLATERAL DESIGN

OFFICIAL WEBSITE

www.acecgtnutrigene.com

"Best Biotechnology Website" in both "WebAward 2014" and "2015 IAC Award"

We've created a fully responsive and mobile-friendly website with minimal UI design - The biotechnological knowledge is intuitively presented to the target audience through the help of interactive scrollable animation effects and bold infographics, that offers an immersive experience which facilitate the online marketing, search engine optimization (SEO), social community building and the analysis of customers' behaviour.






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