//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - brother

brother

Official E-Commerce Website

ABOUT

Plaza Hollywood is one of the largest shopping malls in Hong Kong's Kowloon East. It offers an unequalled environment of light and space, a place to shop, relax and enjoy life to the full.

DESIGN THEME

We've revamped the website so as to make it mobile-friendly and responsive to different computer and mobile screen sizes. The design concept is enhanced with the help of latest technologies on animation effects, that offers a one-stop marketing experience with online branding, search engine optimization (SEO), social community building and the analysis of behavior of the online consumer.

A responsive layout with clean and minimal navigation & grid design, full screen background images are used to create a great visual impact. "Flat-design animated-graphics" is the iconic theme throughout the website.

//// SharpMotion :: Portfolio - Plaza Hollywood

Plaza Hollywood

Website Design

ABOUT

Plaza Hollywood is one of the largest shopping malls in Hong Kong's Kowloon East. It offers an unequalled environment of light and space, a place to shop, relax and enjoy life to the full.

DESIGN THEME

We've revamped the website so as to make it mobile-friendly and responsive to different computer and mobile screen sizes. The design concept is enhanced with the help of latest technologies on animation effects, that offers a one-stop marketing experience with online branding, search engine optimization (SEO), social community building and the analysis of behavior of the online consumer.

A responsive layout with clean and minimal navigation & grid design, full screen background images are used to create a great visual impact. "Flat-design animated-graphics" is the iconic theme throughout the website.

//// SharpMotion :: Portfolio - MODA

MODA

App UI & Visual Identity

ABOUT

Within the healthcare industry, there are many different moving parts, with patients, doctors, hospitals, caregivers, and pharmaceutical organizations all looking to achieve the same goal – a better, healthier lifestyle for everyone. Technology has provided a more efficient way of collating important data for personalized healthcare, allowing professionals to work more closely with individuals and resulting in a more cohesive network. This is being dubbed as Healthcare 4.0.

Through the MODA app, subscribers can connect with professional coaches who can learn the intricacies of an individual’s diet and keep track of their daily exercise routine. Quickly accumulate relevant data through the MODA scale and MODA watch, by connecting to the app. Then, by utilizing the MODA app, individuals can easily spend time with professionals to get up-to-date advice without the need to be in the same room, or even the same continent.

DESIGN CONCEPT

The visual identity features an alluringly rendered colour gradient as the main design element; in fact, this vibrant palette is derived from a combination of two natural phenomena - Polar night & Midnight sun, which is the metaphor of unceasing and omnipresent connection between MODA’s subscribers and professionals. Polygon graphic is aptly used as an elegant expression of cohesive network connection as well as the intricacies of big data - diet plans and exercise routines. The letterform "M" extruded with negative space ingeniously depicts the new dimension of advanced healthcare technology.

APP USER INTERFACE



"Login" and "Device Connect" Section



"Dashboard" Screen



"Steps" Section



"Exercise", "Food Journey", "Pro-advice" and "Weight" Section

PROMOTIONAL WEB PAGE

//// SharpMotion :: Portfolio - HKIPP PhotoVALE 2018

HKIPP PhotoVALE 2018

Augmented Reality Experience

ABOUT

PhotoVale originated from ChaiwanDay which began as a series of open photography studios in Chaiwan into a full-blown photography exhibition in Clear Water Bay Film studios in 2017. During the year 2018, they were bringing PhotoVALE to the Hong Kong Science & Technology Park with an exciting programme. Participating vendors showcased their latest technology, equipment, and hosting demonstrations and conducted seminars alongside HKIPPs photographers. Audiences had an opportunity to see how a photo-shoot was executed by professionals and were able to experience first hand what it took to create a first rate photograph.

DESIGN CONCEPT

In response to the theme “光 / 合作 / 用”, we would like to introduce a display strategy, in which various digital and analogue equipment have been applied, such as enlarger, video/overhead projector and lightbox. Through the display, we aimed to showcase the interrelated development between creativity and technological advancement. Through the AR experience, player can scan the AR codes on those enlarger to reveal and collect four essential items regarding traditional film photography, which are 35mm film, lens, camera body and photo paper. After finishing each task, the relevant video would be unleashed to play.

APP USER INTERFACE