//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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//// SharpMotion :: Portfolio - Acecgt Group

Acecgt Group

Corporate Visual Identity

ABOUT

Acecgt group is based in Hong Kong and committed in bringing innovative solution and translating life science's technology into everyday applications. Leveraging on the vest amount of knowledge and know-how derived from Human Genome Projects (HGP), International HapMap Project and other projects, Acecgt is taking this opportunity to translate the science into practice in the fast growing markets covering Hong Kong, China and Asia.

LOGO DESIGN CONCEPT

Acecgt’s group mission is to bring closer to the people the power of life science technology to become healthier individuals and to prolong individuals’ healthy life expectancies. They are very into DNA and technology, so that it’s reflected in their name Acecgt [pronounced as A,C,G,T]. As we all know, A, C, G and T are the essential building blocks of DNA and it holds many secrets of life.

Hexagonal shape is used as the basic element of the logo, it represents their business model is built upon the spectrum of six technology areas - (1) Stem cell regeneration biology, (2) Personalized and preventive medicine, (3) Medical molecular diagnosis, (4) Individualized diets, (5) Health and wellness, (6) Healthcare technology. Designing with negative space, the entire graphic of “ace” is visually connected by the silhouette of DNA helix.

VISUAL IDENTITY

Colour Scheme: Management Team (Virtual Pink) | Technical Team (Riviera) | Marketing Team (Magenta Haze)

COLLATERAL DESIGN

Letter "a" will change to "6" when flip-over : Acecgt's business model is built upon the spectrum of six technology areas.

Corporate infographic flyer

Corporate brochure

OFFICIAL WEBSITE

www.acecgt.com

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Acecgt NutriGene

Corporate Visual Identity

MODA

App UI & Visual Identity

//// SharpMotion :: Portfolio - Acecgt NutriGene

Acecgt NutriGene

Corporate Visual Identity

ABOUT

From the lab to the dining table - Nutritional Genomics is recognized as a major breakthrough in the nutritional sciences. Nutrigenetics is a branch of nutritional genomics which aims to identify genetic susceptibility to diseases and genetic variation in the effects of nutrient intake on the genome.

Acecgt NutriGene (ANG) is established for investigating individual genetic differences that can affect the way individual responses to diet and nutrients. This exciting new frontier offers tremendous promise through a proactive approach, by making recommendation on personalizing the diet and lifestyle factors based on your own genetic profile.

We've been invited to create a full set of corporate visual identity for this brand new biotechnology company.

LOGO DESIGN CONCEPT

The shape of the logo is basically formed by the letters - "A", "N" and "G". The "A" & "N" are combined and modified as the form of strand of human DNA helix, whereas the metaphor of "identifying genetic issue regarding nutrient intake" is visually expressed by the intersection of the curve of "G" with the diagonal stroke of "N". The orange stripe implies the identified substance that affecting the genome.

VISUAL IDENTITY

COLLATERAL DESIGN

OFFICIAL WEBSITE

www.acecgtnutrigene.com

"Best Biotechnology Website" in both "WebAward 2014" and "2015 IAC Award"

We've created a fully responsive and mobile-friendly website with minimal UI design - The biotechnological knowledge is intuitively presented to the target audience through the help of interactive scrollable animation effects and bold infographics, that offers an immersive experience which facilitate the online marketing, search engine optimization (SEO), social community building and the analysis of customers' behaviour.

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The Garland Club

Logo & VIP Card Design

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Portillo Estudio

Brand Identity

Wacom

Packaging & Collateral Design

//// SharpMotion :: Portfolio - Portillo Estudio

Portillo Estudio

Brand Identity

ABOUT

The idea of this lifestyle store was blossomed by the founders of the company, Mr. Robert Lo and his wife, Nico. The couple has travelled to many countries over the years and their passion for interior design has been cultivated during the course of their business. Ski Portillo (where the idea of the boutique name comes from) is a unique resort located in the Andes Mountains 120 km from Santiago de Chile, where they have spent an unforgettable moment in this exceptional paradise.

We've been invited to create a set of brand identity for this new lifestyle concept store located in China.

LOGO DESIGN CONCEPT

Our lifestyle is what shapes our everyday lives, and to experience our lives to the fullest, merely seeing and touching the belongings that we own is not sufficient, but it's using all five of our senses (Tactile, Olfactory, Visual, Auditory & Gustatory) together to the fullest extent to feel the whole atmosphere and ambience, and to really relish it.

The concept of this logo is based on a pentagon, each corner representing each sense, the lines intertwining representing the joint senses, and the endless possibility of different combinations that will be provided by Portillo Estudio.

BRAND IDENTITY

MOTION GRAPHICS

Tagline: DEFINE & REFINE YOUR SPACE

Portillo Estudio, a new rising star in China home design, is like a fresh breeze sweeping across the stuffy summer of a steamy desert. People are all born with their uniqueness and individuality. No individuals are the same, not even between father and son, or mother and daughter. In Portillo Estudio, it is believed that a home is the most intimate place next to one's heart, a place where people can express themselves through their selection of colors, design, and the display of collectibles.

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Acecgt Group

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Visual Identity

Marco Polo German Bierfest 2018

Infographic Design

//// SharpMotion :: Portfolio - Garland Square

Garland Square

Brand Visual Identity

LOGO DESIGN CONCEPT

花果園購物中心 Garland Square 是一個集商業、精品零售、娛樂休閒、大型餐飲等功能配套為一體的大型綜合商業項目。獨具特色的臨湖低密度半開放商業街區，設有四棟單體建築，主打暖色調，對中空玻璃材質的運用，讓整個購物中心給人以一種萬花筒般的感覺，名稱及標誌靈感亦來自於此。標誌的標準色取材於四季不同的花與果色系元素，象徵著熱情和積極向上，同時又具有朝氣蓬勃的氣質。標準字的穩重色彩更襯托出宏偉大氣的品牌精神。