//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - Butterfly Hospitality Group

Butterfly Hospitality Group

Website Design

ABOUT

At Butterfly Hospitality Group (BHG), their mission is to be always improving and creating a range of products that encourage their guests to participate in different cultures & experiences. BHG stand at the forefront of innovation and creativity within the hospitality sector striving for growth and longevity.

Distinguished by its hospitality and service, highly accessible locations and welcoming character and design, BHG’s remarkable financial performance is a true testament to its competitive edge. They develop, tailor, and manage boutique hotels, building on multiple strengths to expand their project management and hotel operation business.

//// SharpMotion :: Portfolio - Chongqing IFS

Chongqing IFS

Website Design

ABOUT

Chongqing International Finance Square (Chongqing IFS), located at Jiangbeizui CBD, the financial center of Chongqing Liangjiang New Area, is the largest integrated development project in the area; with a gross floor area of 660,000 square meters, the project includes a 300-meter-high landmark skyscraper, a 114,000-square-meter high-end shopping mall, 4 Grade-A office buildings and the deluxe hotel Niccolo. With seamless linkage to the interchange station (Jiangbei Town Station) for metros Line 6 and Line 9 (under construction), the project enjoys easy transportation accessibility.

Chongqing IFS is the city’s new landmark for luxury shopping, dining, entertainment, lifestyle and an ideal place to work, stay and play. The premier 3-storeyed shopping mall is home to over 170 brands, among which nearly 30 brands are exclusive or first-time arriving in Chongqing. Chongqing IFS offers top-notch international brands, restaurants offering delicacies from around the world, a spacious real-ice skating rink, a boutique supermarket and a high-end cinema, all under one roof.

DESIGN THEME

Based on our proposed tagline “Unleash the Gravity of Possession - 牵动你的消费体验”, we’ve created a responsive layout with lucid grid design and concise navigation, aimed at presenting a more vital and trendy style. Full screen background images and videos with pseudo-gravitational effects applied to enhance the concept and visual impact, so that a more vibrant tone of voice was created.