Category: Websites

//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.

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Copyrights © 2025 All Rights Reserved.
//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.
//// SharpMotion :: Portfolio - Acecgt Group

Acecgt Group

Corporate Visual Identity

ABOUT

Acecgt group is based in Hong Kong and committed in bringing innovative solution and translating life science's technology into everyday applications. Leveraging on the vest amount of knowledge and know-how derived from Human Genome Projects (HGP), International HapMap Project and other projects, Acecgt is taking this opportunity to translate the science into practice in the fast growing markets covering Hong Kong, China and Asia.

LOGO DESIGN CONCEPT

Acecgt’s group mission is to bring closer to the people the power of life science technology to become healthier individuals and to prolong individuals’ healthy life expectancies. They are very into DNA and technology, so that it’s reflected in their name Acecgt [pronounced as A,C,G,T]. As we all know, A, C, G and T are the essential building blocks of DNA and it holds many secrets of life.

Hexagonal shape is used as the basic element of the logo, it represents their business model is built upon the spectrum of six technology areas - (1) Stem cell regeneration biology, (2) Personalized and preventive medicine, (3) Medical molecular diagnosis, (4) Individualized diets, (5) Health and wellness, (6) Healthcare technology. Designing with negative space, the entire graphic of “ace” is visually connected by the silhouette of DNA helix.

VISUAL IDENTITY



Colour Scheme: Management Team (Virtual Pink) | Technical Team (Riviera) | Marketing Team (Magenta Haze)

COLLATERAL DESIGN



Letter "a" will change to "6" when flip-over : Acecgt's business model is built upon the spectrum of six technology areas.



Corporate infographic flyer



Corporate brochure

OFFICIAL WEBSITE

www.acecgt.com

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//// SharpMotion :: Portfolio - Rainforest Connection

Rainforest Connection

Marketing Collateral & Infographic Design

ABOUT

Rainforest Connection (RFCx - https://rfcx.org) is a NGO that uses upcycled mobile technology to monitor and protect remote forests, enabling real-time interventions. It's a solution that can halt illegal logging in rainforests. The fact is, destruction of tropical rainforest is a leading cause of climate change and global mass extinctions. RFCx transforms recycled cell-phones into autonomous, solar-powered listening devices that can monitor and pinpoint chainsaw activity at great distance, and providing the data openly, freely, and immediately to anyone around the world.

They've proven it in the field in Sumatra against actual illegal logging operations. Their goal is to demonstrate that their system can operate on a global scale, in any forest, anywhere.

This project was shortlisted in the London International Creative Competition 2016.

PROJECT AIM

This self-initiated project is intended to develop a marketing collateral redesign for the Rainforest Connection (RFCx) that helps promoting their goal of action against illegal logging in rainforests. Infographic presentation is explored to succinctly visualize the mechanism of detection system and the old smartphone upcycling process.

The project aims to educate the public about the RFCx operation and encourage people to take part in the old smartphone donation campaign, also enhancing the communication between RFCx and other co-operative parties, that finally help expanding their system to operate on a global scale.



Isometric Vector Illustration - Old Smartphone Upcycling



3-in-1 Infographic Poster Mockup



Infographic Poster Series Mockup



Poster in Bus Shelter - Mockup



Brochure Mockup - Front Cover & Inner Page



Brochure Mockup - Front Cover & Back Cover



Brochure Mockup - Inner Page 1 & 2



Brochure Mockup - Inner Page 3 & 4



Brochure Mockup - Inner Page 5 & 6



Direct Mail Design - Old smartphone donation & upcycling campaign



Direct Mail Mockup - Outer Pack Front & Back Cover



Direct Mail Mockup - Outer Pack Cover: Tear open & phone taken out



Direct Mail Mockup -Envelope Front & Back



Direct Mail Mockup - Envelope Tear open: Reuse for donated phone return mail, reseal tape underneath the flap

Please note that this project was completed as part of a self-initiated brief, and was not commissioned by the company featured or any associated companies.

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//// SharpMotion :: Portfolio - Rainforest Connection

Rainforest Connection

Marketing Collateral & Infographic Design

ABOUT

Rainforest Connection (RFCx - https://rfcx.org) is a NGO that uses upcycled mobile technology to monitor and protect remote forests, enabling real-time interventions. It's a solution that can halt illegal logging in rainforests. The fact is, destruction of tropical rainforest is a leading cause of climate change and global mass extinctions. RFCx transforms recycled cell-phones into autonomous, solar-powered listening devices that can monitor and pinpoint chainsaw activity at great distance, and providing the data openly, freely, and immediately to anyone around the world.

They've proven it in the field in Sumatra against actual illegal logging operations. Their goal is to demonstrate that their system can operate on a global scale, in any forest, anywhere.

This project was shortlisted in the London International Creative Competition 2016.

PROJECT AIM

This self-initiated project is intended to develop a marketing collateral redesign for the Rainforest Connection (RFCx) that helps promoting their goal of action against illegal logging in rainforests. Infographic presentation is explored to succinctly visualize the mechanism of detection system and the old smartphone upcycling process.

The project aims to educate the public about the RFCx operation and encourage people to take part in the old smartphone donation campaign, also enhancing the communication between RFCx and other co-operative parties, that finally help expanding their system to operate on a global scale.



Isometric Vector Illustration - Old Smartphone Upcycling



3-in-1 Infographic Poster Mockup



Infographic Poster Series Mockup



Poster in Bus Shelter - Mockup



Brochure Mockup - Front Cover & Inner Page



Brochure Mockup - Front Cover & Back Cover



Brochure Mockup - Inner Page 1 & 2



Brochure Mockup - Inner Page 3 & 4



Brochure Mockup - Inner Page 5 & 6



Direct Mail Design - Old smartphone donation & upcycling campaign



Direct Mail Mockup - Outer Pack Front & Back Cover



Direct Mail Mockup - Outer Pack Cover: Tear open & phone taken out



Direct Mail Mockup -Envelope Front & Back



Direct Mail Mockup - Envelope Tear open: Reuse for donated phone return mail, reseal tape underneath the flap

Please note that this project was completed as part of a self-initiated brief, and was not commissioned by the company featured or any associated companies.

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//// SharpMotion :: Portfolio - Portillo Estudio

Portillo Estudio

Brand Identity

ABOUT

The idea of this lifestyle store was blossomed by the founders of the company, Mr. Robert Lo and his wife, Nico. The couple has travelled to many countries over the years and their passion for interior design has been cultivated during the course of their business. Ski Portillo (where the idea of the boutique name comes from) is a unique resort located in the Andes Mountains 120 km from Santiago de Chile, where they have spent an unforgettable moment in this exceptional paradise.

We've been invited to create a set of brand identity for this new lifestyle concept store located in China.

LOGO DESIGN CONCEPT

Our lifestyle is what shapes our everyday lives, and to experience our lives to the fullest, merely seeing and touching the belongings that we own is not sufficient, but it's using all five of our senses (Tactile, Olfactory, Visual, Auditory & Gustatory) together to the fullest extent to feel the whole atmosphere and ambience, and to really relish it.

The concept of this logo is based on a pentagon, each corner representing each sense, the lines intertwining representing the joint senses, and the endless possibility of different combinations that will be provided by Portillo Estudio.

BRAND IDENTITY

MOTION GRAPHICS

Tagline: DEFINE & REFINE YOUR SPACE

Portillo Estudio, a new rising star in China home design, is like a fresh breeze sweeping across the stuffy summer of a steamy desert. People are all born with their uniqueness and individuality. No individuals are the same, not even between father and son, or mother and daughter. In Portillo Estudio, it is believed that a home is the most intimate place next to one's heart, a place where people can express themselves through their selection of colors, design, and the display of collectibles.

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