//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - Chengdu IFS Revamp 2022

Chengdu IFS Revamp 2022

Website Design

ABOUT

IFS reflects Chengdu’s personality, lifestyle and attitude. The complex was designed to offer a fresh, interconnected experience for sophisticated consumers. The food, the fashion, the culture all help make Chengdu a unique place where civic pride is a vital part of its citizens’ identity.

Chengdu IFS understands and shares the city’s aspirations and it act as both a window into Chengdu culture as well as a gateway that links it to a wider world. At the heart of its brand is the desire to bring the people of Chengdu together as one.

DESIGN CONCEPT

Chengdu IFS connects the fabulous people of Chengdu to a unique range of international experiences, providing a window on the world and a portal to a global lifestyle. The concept is about "CONNECTEDNESS" and "HERE" is the key to the campaign. We take the essence of the "I am HERE" design and use the unique panda’s geometric lines to create a pattern on the signature tagline. This bold and dynamic statement takes the geometric theme to a new level of engagement allowing us to apply all manner of attributes to the core graphic elements.

//// SharpMotion :: Portfolio - Acecgt Group

Acecgt Group

Corporate Visual Identity

ABOUT

Acecgt group is based in Hong Kong and committed in bringing innovative solution and translating life science's technology into everyday applications. Leveraging on the vest amount of knowledge and know-how derived from Human Genome Projects (HGP), International HapMap Project and other projects, Acecgt is taking this opportunity to translate the science into practice in the fast growing markets covering Hong Kong, China and Asia.

LOGO DESIGN CONCEPT

Acecgt’s group mission is to bring closer to the people the power of life science technology to become healthier individuals and to prolong individuals’ healthy life expectancies. They are very into DNA and technology, so that it’s reflected in their name Acecgt [pronounced as A,C,G,T]. As we all know, A, C, G and T are the essential building blocks of DNA and it holds many secrets of life.

Hexagonal shape is used as the basic element of the logo, it represents their business model is built upon the spectrum of six technology areas - (1) Stem cell regeneration biology, (2) Personalized and preventive medicine, (3) Medical molecular diagnosis, (4) Individualized diets, (5) Health and wellness, (6) Healthcare technology. Designing with negative space, the entire graphic of “ace” is visually connected by the silhouette of DNA helix.

VISUAL IDENTITY



Colour Scheme: Management Team (Virtual Pink) | Technical Team (Riviera) | Marketing Team (Magenta Haze)

COLLATERAL DESIGN



Letter "a" will change to "6" when flip-over : Acecgt's business model is built upon the spectrum of six technology areas.



Corporate infographic flyer



Corporate brochure

OFFICIAL WEBSITE

//// SharpMotion :: Portfolio - ISTD : Design Museum

ISTD : Design Museum

New Typographic Identity

ABOUT

The Design Museum is known internationally as a champion for architectural, fashion, graphic, industrial and product design. Founded in 1989 as a charity and based on the banks of the river Thames in London, it exists to promote a greater understanding of the value of design. Due to this success, it has outgrown its original home and will relocate to the former Commonwealth Institute building in Kensington, London in 2016.

Its new home will have "10,000 square meters" of total space, giving it three times more than in its current location, with vastly improved learning facilities and a dedicated gallery to display its permanent collection. The move offers not only significantly more space and great accessibility, but also a unique opportunity to revisit the visual and typographic identity of the museum.

DESIGN CONCEPT

The concept of new identity design is based on the "dimensional figure (10,000 m2 = 100 x 100)" as a foundation, which is visually translated into a 100 x 100 grid system, where the entire identity elements are drawn on it. From logotype to patterns and icons, the intertwining lines not only create all compelling visual elements, but also express the meaning of connecting ideas and people within the “space”, which is one of the Design Museum’s culture. This unique and dynamic system will invite surprise and flexibility across all media with a unified visual language.

The logo design symbolizes the letterform of “M” and succinctly reveals the architectural signature of the Commonwealth Institute, a Grade II listed building: Hyperbolic paraboloid copper roof, with low brick plinth clad in grey-blue glazing. To define the colour scheme of this visual identity, an extracted palette of copper and blue from the building epitomises the historical background of the museum as well as its forward-thinking of vision, mission and values, creating a mixture of classic and contemporary tone of voice.



Vertical version



"DM" Monogram Design - an effective reduction of the main identity intended to be used when the area of placement is limited



Letterhead & Stationery Mockup



Custom Font Design : DM-Inline



Custom Font Design : DM-Solid



Title Design with Custom Font



Typographic Experiment : Custom typeface incorporated with the generative graphic



Poster Series Mockup



Poster in Bus Shelter - Mockup



T-Shirt Mockup - Light version



T-Shirt Mockup - Dark version



Paper Bag Mockup



Icon and signage designs with the logic of Tangram



Signage Mockup - Exterior & Interior

Please note that this project was completed as the brief of ISTD (International Society of Typographic Designers), and was not commissioned by the company featured or any associated companies.

//// SharpMotion :: Portfolio - Wacom

Wacom

Packaging & Collateral Design

ABOUT

Wacom Co., Ltd. is a Japanese company headquartered in Kazo-shi, Saitama, Japan, that specializes in graphics tablets, interactive pen displays and digital interface technologies. Wacom serves a broad range of creative customers across the world from film and animation, auto-design and manga. Wacom also supports leading enterprises in medical, education and financial services as well as leading IT partners with innovative user interface technologies and solutions.

As the design agency of Wacom Asia Pacific and Wacom China since 2001, we are responsible for the graphic design and localization of packagings as well as related collateral materials, which includes the series of Intuos, Graphire, Cintiq & Bamboo, etc.

ONE BY WACOM



One by Wacom Packaging Design
Wacom Asia Pacific - 2014

INTUOS



Intuos Packaging Localization
Wacom Asia Pacific & China - 2013




Intuos manga Packaging Localization
Wacom Asia Pacific - 2013

INTUOS PRO



Intuos pro Packaging Localization
Wacom Asia Pacific & China - 2013

CINTIQ



Cintiq Brochure Localization
Wacom Asia Pacific - 2012

BAMBOO MANGA



Bamboo Manga Packaging Localization
Wacom Asia Pacific - 2012




Bamboo Manga Brochure Design
Wacom Asia Pacific - 2012

INTUOS5



Intuos5 Brochure Localization
Wacom Asia Pacific - 2012

BAMBOO



Bamboo Pen / Pen & Touch Packaging Localization
Wacom Asia Pacific & China - 2011




Bamboo Fun Packaging Localization
Wacom Asia Pacific & China - 2011




Bamboo Brochure Design
Wacom Asia Pacific - 2011

BAMBOO ONE



Bamboo One Packaging Localization
Wacom Asia Pacific & China - 2010

INKLING



Inkling Packaging Localization
Wacom Asia Pacific & China - 2010

INTUOS4



Intuos4 Packaging Localization
Wacom Asia Pacific & China - 2009

BAMBOO



Bamboo & Bamboo One Packaging Localization
Wacom Asia Pacific & China - 2007




Bamboo Fun Packaging Localization
Wacom Asia Pacific & China - 2007




Bamboo Brochure Design
Wacom Asia Pacific - 2007




Bamboo Series Magazine AD Design
Wacom China - 2007




Bamboo Fun Brochure Design
Wacom China - 2007

FAVO CLASSIC



Favo Classic Magazine AD Design
Wacom China - 2007




Favo Classic Flyer Design
Wacom China - 2007

INTUOS3



Intuos3 Wide Version Packaging Localization
Wacom Asia Pacific - 2007




Intuos3 Poster Design
Wacom Asia Pacific - 2006




Intuos3 Brochure Design
Wacom Asia Pacific - 2006

CINTIQ 21UX



Cintiq 21UX Brochure Design
Wacom Asia Pacific - 2006

GRAPHIRE BLUETOOTH



Graphire Bluetooth Packaging Design
Wacom Asia Pacific - 2006

GRAPHIRE4



Graphire4 Comic Pack Packaging Design
Wacom China - 2006




Graphire4 Packaging Design
Wacom China - 2006




Graphire4 Packaging Design
Wacom Asia Pacific - 2005




Graphire4 Digital Photography Toolkit Packaging Design
Wacom Asia Pacific - 2005




Graphire4 Magazine AD Design
Wacom Asia Pacific - 2005




Graphire4 Brochure Design
Wacom Asia Pacific - 2005

BIZTABLET



BizTablet Packaging Localization
Wacom Asia Pacific - 2005




BizTablet Brochure Design
Wacom Asia Pacific - 2005

INTUOS3



Intuos3 Packaging Localization
Wacom Asia Pacific - 2004




Intuos3 Brochure Design
Wacom Asia Pacific - 2004




Intuos3 Poster Design
Wacom Asia Pacific - 2004

GRAPHIRE3



Graphire3 Digital Photography Toolkit Packaging Design
Wacom Asia Pacific - 2004




Graphire3 Digital Photography Toolkit Brochure Design
Wacom Asia Pacific - 2004




Graphire3 Digital Photography Toolkit Poster Design
Wacom Asia Pacific - 2004




Graphire3 Brochure Design
Wacom Asia Pacific - 2003




Graphire3 Poster Design
Wacom Asia Pacific - 2003

INTUOS2



Intuos2 Magazine AD Design
Wacom Asia Pacific - 2003




Intuos2 Poster Design
Wacom Asia Pacific - 2003




Intuos2 Magazine AD Design
Wacom Asia Pacific - 2002




Intuos2 Brochure Localization
Wacom Asia Pacific - 2002

FAVO



Favo J-420 Packaging Design
Wacom China - 2003




Favo J-420 Flyer Design
Wacom China - 2003




Favo F-510 Packaging Design
Wacom China - 2002




Favo FJ 410 Packaging Design
Wacom China - 2002




Favo Series Poster Design
Wacom China - 2002

GRAPHIRE2



Graphire2 G-410 & G-510 Series Magazine AD Design
Wacom Asia Pacific - 2002




Graphire2 G-410 & G-510 Series Brochure Design
Wacom Asia Pacific - 2002




Graphire2 Magazine AD Design
Wacom Asia Pacific - 2001




Graphire2 Brochure Design
Wacom Asia Pacific - 2001

CINTIQ



Cintiq Magazine AD Localization
Wacom Asia Pacific - 2001




Cintiq Brochure Localization
Wacom Asia Pacific - 2001

INTUOS



Intuos Magazine AD Localization
Wacom Asia Pacific - 2001