//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - Plaza Hollywood

Plaza Hollywood

Website Design

ABOUT

Plaza Hollywood is one of the largest shopping malls in Hong Kong's Kowloon East. It offers an unequalled environment of light and space, a place to shop, relax and enjoy life to the full.

DESIGN THEME

We've revamped the website so as to make it mobile-friendly and responsive to different computer and mobile screen sizes. The design concept is enhanced with the help of latest technologies on animation effects, that offers a one-stop marketing experience with online branding, search engine optimization (SEO), social community building and the analysis of behavior of the online consumer.

A responsive layout with clean and minimal navigation & grid design, full screen background images are used to create a great visual impact. "Flat-design animated-graphics" is the iconic theme throughout the website.

//// SharpMotion :: Portfolio - iBigHealth

iBigHealth

Website UI & Visual Design

ABOUT

Founded by professionals in medical technology and information technology, iBigHealth is committed to creating new values for the premier smart healthcare platform. They believe disease prevention is the first line of defense for in healthcare. By creating a collaborative health data bank, iBigHealth provide real-time health status analyses, health forecasts, and most importantly, alerts on potential health risks. The more the people sharing data in iBigHealth, the greater the value of data. New insights derived from big data will bring a positive change to health autonomy, familial disease prevention and community care, so anyone can safeguard themselves and their loved ones.

//// SharpMotion :: Portfolio - Jack's Veterinary

Jack's Veterinary

Visual Identity

ABOUT

Jack’s Veterinary is a team composed of veterinary surgeons and veterinary nurses. Seeing the many opinions and scattered and unverified information about pet care on the internet which may confuse owners, Jack’s Veterinary was set up which aims at providing better quality of life and health for our animals. The core value is to provide an online veterinary service and share the knowledge and information of pet care with the public. Apart from offering members the online veterinary service, they also devote their effort on organizing different activities and interest groups.

LOGO DESIGN CONCEPT

The logo design is based on the graphical manipulation of a Jack’s poker face, which combines the silhouettes of those 4 major classes of animals - cat/dog, rabbit (small mammal), chameleon (reptile) and bird. The visual is embraced by a form of shield as the metaphor of protection and prevention dedicated to the animals.

VISUAL IDENTITY

OFFICIAL WEBSITE

//// SharpMotion :: Portfolio - Garland Square

Garland Square

Brand Visual Identity

LOGO DESIGN CONCEPT

花果園購物中心 Garland Square 是一個集商業、精品零售、娛樂休閒、大型餐飲等功能配套為一體的大型綜合商業項目。獨具特色的臨湖低密度半開放商業街區,設有四棟單體建築,主打暖色調,對中空玻璃材質的運用,讓整個購物中心給人以一種萬花筒般的感覺,名稱及標誌靈感亦來自於此。標誌的標準色取材於四季不同的花與果色系元素,象徵著熱情和積極向上,同時又具有朝氣蓬勃的氣質。標準字的穩重色彩更襯托出宏偉大氣的品牌精神。

VISUAL IDENTITY