//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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Smart Buy Weeks 2020 e-Catalogue Minisite

//// SharpMotion :: Portfolio - Butterfly Hospitality Group

Butterfly Hospitality Group

Website Design

ABOUT

At Butterfly Hospitality Group (BHG), their mission is to be always improving and creating a range of products that encourage their guests to participate in different cultures & experiences. BHG stand at the forefront of innovation and creativity within the hospitality sector striving for growth and longevity.

Distinguished by its hospitality and service, highly accessible locations and welcoming character and design, BHG’s remarkable financial performance is a true testament to its competitive edge. They develop, tailor, and manage boutique hotels, building on multiple strengths to expand their project management and hotel operation business.

www.butterflyhospitalitygroup.com

"Silver Winner - Hotel and Lodging Website” in "2019 W3 Awards"

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Website UI & Visual Design

HomeSquare

Smart Buy Weeks 2020 e-Catalogue Minisite

Butterfly Hotels

Website Design

Acecgt Group

Corporate Visual Identity

//// SharpMotion :: Portfolio - Butterfly Hotels

Butterfly Hotels

Website Design

ABOUT

At Butterfly Hotels, they focus on what truly matters. Transform visitors' experience with them - each hotel with its own unique personality, ever-improving services and distinct location to connect all visitors to the heart of the city. Situated at the core of Hong Kong’s prime districts like Central, Tsim Sha Tsui, and Sheung Wan, visitors will find a myriad of culinary delights, shopping centres, and exhilarating sightsees and attractions to make their stay a truly memorable one. With each Butterfly Hotel exuding its own unique style and design that blends in with its surrounding atmosphere and local characteristics, it is certain that their offerings will provide all visitors with a variety of choices to make their stay that much more unique and unforgettable.

www.butterflyhk.com

"Silver Winner - Hotel and Lodging Website” in "2020 W3 Awards"

and

"Outstanding Website" in "WebAward 2020"

JUDGE'S COMMENT (WEBAWARD 2020)

"The site appears to be truly mobile-first in its design approach, which is refreshing to see. The "Itinerary Planner" is absolutely brilliant. I've used similar tools in the past, but nothing that takes a user this far along — actually drawing the directions line to connect the POI to the hotel is a great user experience! Allowing the Book Now button to drop the booking tool down rather than directing users to a new page improves speed and efficiency — and, again, works great on a mobile. Overall, a great use of technology to improve the booking process!"

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mS9 DNA Test

Minisite & Collateral Design

//// SharpMotion :: Portfolio - mS9 DNA Test

mS9 DNA Test

Minisite & Collateral Design

ABOUT

The mS9 DNA Colorectal Cancer Screening Test is intended for detecting the presence of methylated Septin 9 (mS9) DNA in the cancer patient blood, which is associated with cancerous cells of colon cancer present within the body. There is an increased level of methylated Septin 9 DNA and cells circulating in the blood of cancer patients compared to healthy controls and this can be used as a useful biomarker for colon cancer detection.

The test was designed to specifically detect the mS9 DNA in blood plasma and serves as an early warning indicator that further confirmation with colonoscopy will be necessary. Screening means examining individual without symptoms in order to detect disease or find individual at increased risk of disease.

MINISITE DESIGN

www.acecgtdiagnostic.com/mS9

"Silver Winner - Health Care Services" in "2015 W3 Awards"

COLLATERAL DESIGN

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Acecgt Group

Corporate Visual Identity

//// SharpMotion :: Portfolio - Acecgt Group

Acecgt Group

Corporate Visual Identity

ABOUT

Acecgt group is based in Hong Kong and committed in bringing innovative solution and translating life science's technology into everyday applications. Leveraging on the vest amount of knowledge and know-how derived from Human Genome Projects (HGP), International HapMap Project and other projects, Acecgt is taking this opportunity to translate the science into practice in the fast growing markets covering Hong Kong, China and Asia.

LOGO DESIGN CONCEPT

Acecgt’s group mission is to bring closer to the people the power of life science technology to become healthier individuals and to prolong individuals’ healthy life expectancies. They are very into DNA and technology, so that it’s reflected in their name Acecgt [pronounced as A,C,G,T]. As we all know, A, C, G and T are the essential building blocks of DNA and it holds many secrets of life.

Hexagonal shape is used as the basic element of the logo, it represents their business model is built upon the spectrum of six technology areas - (1) Stem cell regeneration biology, (2) Personalized and preventive medicine, (3) Medical molecular diagnosis, (4) Individualized diets, (5) Health and wellness, (6) Healthcare technology. Designing with negative space, the entire graphic of “ace” is visually connected by the silhouette of DNA helix.