Category: Websites

//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.

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Copyrights © 2026 All Rights Reserved.
//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.
//// SharpMotion :: Portfolio - Butterfly Hospitality Group

Butterfly Hospitality Group

Website Design

ABOUT

At Butterfly Hospitality Group (BHG), their mission is to be always improving and creating a range of products that encourage their guests to participate in different cultures & experiences. BHG stand at the forefront of innovation and creativity within the hospitality sector striving for growth and longevity.

Distinguished by its hospitality and service, highly accessible locations and welcoming character and design, BHG’s remarkable financial performance is a true testament to its competitive edge. They develop, tailor, and manage boutique hotels, building on multiple strengths to expand their project management and hotel operation business.

www.butterflyhospitalitygroup.com

"Silver Winner - Hotel and Lodging Website” in "2019 W3 Awards"

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//// SharpMotion :: Portfolio - The German National Tourist Board

The German National Tourist Board

Social Media Campaign Minisite

ABOUT

The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany's positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities.

As part of its global campaign on the ‘Holidays in the heart of nature in Germany’ theme, the German National Tourist Board is focusing its international marketing activities in 2016 on facts relating to nature tourism.

PROJECT AIM

Central to the sales and marketing activities are the 130-plus protected national landscapes in Germany – 16 national parks, 15 UNESCO biosphere reserves and 104 nature parks. The sub-themes of ‘Surprises in Nature’ and ‘Nature’s Pleasures’ reveal lesser-known sides to and destinations in Germany, and provide tips and background stories.

The campaign was designed to boost fan growth and drive traffic by leveraging the influence of social media. With Facebook as a strong communication platform, we utilized the channel to reach our target audience and successfully delivered the engaging content in our quiz game minisite that drew the attention of our audience. In order to reach as much target audience as possible, participants would also be encouraged to share the campaign to their friends with rewards.

DESIGN THEME

The overall art direction of the minisite aimed at presenting a more vital and trendy image, with lucid and concise layout of flat graphic as well as horizontal parallax animation, a natural and vibrant tone of voice was created.

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//// SharpMotion :: Portfolio - Acecgt Group

Acecgt Group

Corporate Visual Identity

ABOUT

Acecgt group is based in Hong Kong and committed in bringing innovative solution and translating life science's technology into everyday applications. Leveraging on the vest amount of knowledge and know-how derived from Human Genome Projects (HGP), International HapMap Project and other projects, Acecgt is taking this opportunity to translate the science into practice in the fast growing markets covering Hong Kong, China and Asia.

LOGO DESIGN CONCEPT

Acecgt’s group mission is to bring closer to the people the power of life science technology to become healthier individuals and to prolong individuals’ healthy life expectancies. They are very into DNA and technology, so that it’s reflected in their name Acecgt [pronounced as A,C,G,T]. As we all know, A, C, G and T are the essential building blocks of DNA and it holds many secrets of life.

Hexagonal shape is used as the basic element of the logo, it represents their business model is built upon the spectrum of six technology areas - (1) Stem cell regeneration biology, (2) Personalized and preventive medicine, (3) Medical molecular diagnosis, (4) Individualized diets, (5) Health and wellness, (6) Healthcare technology. Designing with negative space, the entire graphic of “ace” is visually connected by the silhouette of DNA helix.

VISUAL IDENTITY



Colour Scheme: Management Team (Virtual Pink) | Technical Team (Riviera) | Marketing Team (Magenta Haze)

COLLATERAL DESIGN



Letter "a" will change to "6" when flip-over : Acecgt's business model is built upon the spectrum of six technology areas.



Corporate infographic flyer



Corporate brochure

OFFICIAL WEBSITE

www.acecgt.com

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//// SharpMotion :: Portfolio - Rainforest Connection

Rainforest Connection

Marketing Collateral & Infographic Design

ABOUT

Rainforest Connection (RFCx - https://rfcx.org) is a NGO that uses upcycled mobile technology to monitor and protect remote forests, enabling real-time interventions. It's a solution that can halt illegal logging in rainforests. The fact is, destruction of tropical rainforest is a leading cause of climate change and global mass extinctions. RFCx transforms recycled cell-phones into autonomous, solar-powered listening devices that can monitor and pinpoint chainsaw activity at great distance, and providing the data openly, freely, and immediately to anyone around the world.

They've proven it in the field in Sumatra against actual illegal logging operations. Their goal is to demonstrate that their system can operate on a global scale, in any forest, anywhere.

This project was shortlisted in the London International Creative Competition 2016.

PROJECT AIM

This self-initiated project is intended to develop a marketing collateral redesign for the Rainforest Connection (RFCx) that helps promoting their goal of action against illegal logging in rainforests. Infographic presentation is explored to succinctly visualize the mechanism of detection system and the old smartphone upcycling process.

The project aims to educate the public about the RFCx operation and encourage people to take part in the old smartphone donation campaign, also enhancing the communication between RFCx and other co-operative parties, that finally help expanding their system to operate on a global scale.



Isometric Vector Illustration - Old Smartphone Upcycling



3-in-1 Infographic Poster Mockup



Infographic Poster Series Mockup



Poster in Bus Shelter - Mockup



Brochure Mockup - Front Cover & Inner Page



Brochure Mockup - Front Cover & Back Cover



Brochure Mockup - Inner Page 1 & 2



Brochure Mockup - Inner Page 3 & 4



Brochure Mockup - Inner Page 5 & 6



Direct Mail Design - Old smartphone donation & upcycling campaign



Direct Mail Mockup - Outer Pack Front & Back Cover



Direct Mail Mockup - Outer Pack Cover: Tear open & phone taken out



Direct Mail Mockup -Envelope Front & Back



Direct Mail Mockup - Envelope Tear open: Reuse for donated phone return mail, reseal tape underneath the flap

Please note that this project was completed as part of a self-initiated brief, and was not commissioned by the company featured or any associated companies.

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