Category: Websites

//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

aro.cityu.edu.hk/home/caring/sports

"Digital Excellence - Sports Website” in "The Communicator Awards 2022"

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

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//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.

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//// SharpMotion is the Creative Division owned by Sharp Motion Enterprises Ltd.
//// SharpMotion :: Portfolio - Acecgt Group

Acecgt Group

Corporate Visual Identity

ABOUT

Acecgt group is based in Hong Kong and committed in bringing innovative solution and translating life science's technology into everyday applications. Leveraging on the vest amount of knowledge and know-how derived from Human Genome Projects (HGP), International HapMap Project and other projects, Acecgt is taking this opportunity to translate the science into practice in the fast growing markets covering Hong Kong, China and Asia.

LOGO DESIGN CONCEPT

Acecgt’s group mission is to bring closer to the people the power of life science technology to become healthier individuals and to prolong individuals’ healthy life expectancies. They are very into DNA and technology, so that it’s reflected in their name Acecgt [pronounced as A,C,G,T]. As we all know, A, C, G and T are the essential building blocks of DNA and it holds many secrets of life.

Hexagonal shape is used as the basic element of the logo, it represents their business model is built upon the spectrum of six technology areas - (1) Stem cell regeneration biology, (2) Personalized and preventive medicine, (3) Medical molecular diagnosis, (4) Individualized diets, (5) Health and wellness, (6) Healthcare technology. Designing with negative space, the entire graphic of “ace” is visually connected by the silhouette of DNA helix.

VISUAL IDENTITY



Colour Scheme: Management Team (Virtual Pink) | Technical Team (Riviera) | Marketing Team (Magenta Haze)

COLLATERAL DESIGN



Letter "a" will change to "6" when flip-over : Acecgt's business model is built upon the spectrum of six technology areas.



Corporate infographic flyer



Corporate brochure

OFFICIAL WEBSITE

www.acecgt.com

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//// SharpMotion :: Portfolio - HKIPP PhotoVALE 2018

HKIPP PhotoVALE 2018

Augmented Reality Experience

ABOUT

PhotoVale originated from ChaiwanDay which began as a series of open photography studios in Chaiwan into a full-blown photography exhibition in Clear Water Bay Film studios in 2017. During the year 2018, they were bringing PhotoVALE to the Hong Kong Science & Technology Park with an exciting programme. Participating vendors showcased their latest technology, equipment, and hosting demonstrations and conducted seminars alongside HKIPPs photographers. Audiences had an opportunity to see how a photo-shoot was executed by professionals and were able to experience first hand what it took to create a first rate photograph.

DESIGN CONCEPT

In response to the theme “光 / 合作 / 用”, we would like to introduce a display strategy, in which various digital and analogue equipment have been applied, such as enlarger, video/overhead projector and lightbox. Through the display, we aimed to showcase the interrelated development between creativity and technological advancement. Through the AR experience, player can scan the AR codes on those enlarger to reveal and collect four essential items regarding traditional film photography, which are 35mm film, lens, camera body and photo paper. After finishing each task, the relevant video would be unleashed to play.

APP USER INTERFACE

















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//// SharpMotion :: Portfolio - HKIPP PhotoVALE 2018

HKIPP PhotoVALE 2018

Augmented Reality Experience

ABOUT

PhotoVale originated from ChaiwanDay which began as a series of open photography studios in Chaiwan into a full-blown photography exhibition in Clear Water Bay Film studios in 2017. During the year 2018, they were bringing PhotoVALE to the Hong Kong Science & Technology Park with an exciting programme. Participating vendors showcased their latest technology, equipment, and hosting demonstrations and conducted seminars alongside HKIPPs photographers. Audiences had an opportunity to see how a photo-shoot was executed by professionals and were able to experience first hand what it took to create a first rate photograph.

DESIGN CONCEPT

In response to the theme “光 / 合作 / 用”, we would like to introduce a display strategy, in which various digital and analogue equipment have been applied, such as enlarger, video/overhead projector and lightbox. Through the display, we aimed to showcase the interrelated development between creativity and technological advancement. Through the AR experience, player can scan the AR codes on those enlarger to reveal and collect four essential items regarding traditional film photography, which are 35mm film, lens, camera body and photo paper. After finishing each task, the relevant video would be unleashed to play.

APP USER INTERFACE

















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//// SharpMotion :: Portfolio - HomeSquare

HomeSquare

Smart Buy Weeks 2016 eShop App

ABOUT

HomeSquare is uniquely positioned to serve all your home ware needs. Located in the heart of Sha Tin, it covers more than 350,000 square feet across five floors and features an exceptional selection of world-class home furnishing brands, it provides you with interior design services, furnishings, household items, kitchen wares, bathroom supplies, lighting and light fixtures, bedding and children’s home goods.

OBJECTIVE

HomeSquare’s 7th Annual Smart Buy Weeks, took place from July 17 to August 17, 2016, more than 58,000 pieces of furniture went on sale for as little as $1, $100, or with discounts of up to 90%, was a perfect opportunity for new homeowners to furnish their living space without breaking the bank.

To cater to the surging demand for online shopping, we have created a Magento-based e-commerce mobile app exclusively for this mega sales event, offering a quality, easy-to-use and secure online shopping experience. Shoppers can select and pay for furniture all on their smartphones, making online shopping at HomeSquare as easy as a snap of the fingers.

APP USER INTERFACE

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