//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - We Care for CityU Sports

We Care for CityU Sports

Website Design

ABOUT

City University of Hong Kong (CityU) has nurtured thousands of outstanding student-athletes over the years, and now has over 400 athletes in 18 sports events. CityU is “One of the Best Universities in Sports” among 13-member tertiary institutions in Hong Kong, and the only University that has captured Double Champions for 9 times Grand Slam in the USFHK Sports Competitions.

The “We Care for CityU Sports” campaign aims to nurture the growth of their full-time CityU student-athletes in personal, academic, and career development, by providing adequate support through volunteer services and donation to them. All supporters of the University are cordially invited to take part in the campaign.

DESIGN CONCEPT

The motif of “three.js” animation is inspired by the polygon of CityU logo element, with a vibrant colour scheme adapted from the corporate identity system. The motion graphics create a visual metaphor of “Converging the dynamic of sports teams” as well as the connotation of “Every little makes a mickle”. Finally, it illustrates an objective of encouraging the myriad alumni to continually support the student-athletes through donations and volunteer services.

//// SharpMotion :: Portfolio - Acecgt NutriGene

Acecgt NutriGene

Corporate Visual Identity

ABOUT

From the lab to the dining table - Nutritional Genomics is recognized as a major breakthrough in the nutritional sciences. Nutrigenetics is a branch of nutritional genomics which aims to identify genetic susceptibility to diseases and genetic variation in the effects of nutrient intake on the genome.

Acecgt NutriGene (ANG) is established for investigating individual genetic differences that can affect the way individual responses to diet and nutrients. This exciting new frontier offers tremendous promise through a proactive approach, by making recommendation on personalizing the diet and lifestyle factors based on your own genetic profile.

We've been invited to create a full set of corporate visual identity for this brand new biotechnology company.

LOGO DESIGN CONCEPT

The shape of the logo is basically formed by the letters - "A", "N" and "G". The "A" & "N" are combined and modified as the form of strand of human DNA helix, whereas the metaphor of "identifying genetic issue regarding nutrient intake" is visually expressed by the intersection of the curve of "G" with the diagonal stroke of "N". The orange stripe implies the identified substance that affecting the genome.

VISUAL IDENTITY

COLLATERAL DESIGN

OFFICIAL WEBSITE

We've created a fully responsive and mobile-friendly website with minimal UI design - The biotechnological knowledge is intuitively presented to the target audience through the help of interactive scrollable animation effects and bold infographics, that offers an immersive experience which facilitate the online marketing, search engine optimization (SEO), social community building and the analysis of customers' behaviour.






//// SharpMotion :: Portfolio - mS9 DNA Test

mS9 DNA Test

Minisite & Collateral Design

ABOUT

The mS9 DNA Colorectal Cancer Screening Test is intended for detecting the presence of methylated Septin 9 (mS9) DNA in the cancer patient blood, which is associated with cancerous cells of colon cancer present within the body. There is an increased level of methylated Septin 9 DNA and cells circulating in the blood of cancer patients compared to healthy controls and this can be used as a useful biomarker for colon cancer detection.

The test was designed to specifically detect the mS9 DNA in blood plasma and serves as an early warning indicator that further confirmation with colonoscopy will be necessary. Screening means examining individual without symptoms in order to detect disease or find individual at increased risk of disease.

MINISITE DESIGN





COLLATERAL DESIGN

//// SharpMotion :: Portfolio - Garland Square

Garland Square

Brand Visual Identity

LOGO DESIGN CONCEPT

花果園購物中心 Garland Square 是一個集商業、精品零售、娛樂休閒、大型餐飲等功能配套為一體的大型綜合商業項目。獨具特色的臨湖低密度半開放商業街區,設有四棟單體建築,主打暖色調,對中空玻璃材質的運用,讓整個購物中心給人以一種萬花筒般的感覺,名稱及標誌靈感亦來自於此。標誌的標準色取材於四季不同的花與果色系元素,象徵著熱情和積極向上,同時又具有朝氣蓬勃的氣質。標準字的穩重色彩更襯托出宏偉大氣的品牌精神。

VISUAL IDENTITY